Brandstätter’s ultimate target is “emission-free mobility for all” – not just with a fleet of EVs, but also with a pledge for carbon-neutral production. The goal is to produce 15 million vehicles – of more than 20 different models – on the first-generation MEB, using eight plants worldwide. Brandstätter described that as “the lodestar of our strategy” and the key will be the economy of scale enabled by both the flexible MEB platform and the firm’s bulk purchasing power when it comes to batteries. VW’s first goal is to become a market leader in electric cars, with the aim of selling one million per year by 2025. The first phase of Transform 2025+ was about ‘fixing’ VW – and the rebrand is the culmination of that and the launch point for the next step. As managers, it is up to us to listen and respond.”
At that meeting, VW looked beyond Dieselgate, to the declining profitability of several models, the upcoming EU 95g/km emission targets and the firm’s struggle in key regions such as the US.īrandstätter said: “It starts with the executives: we set an example. The roots of ‘New Volkswagen’ began following a board meeting after Herbert Diess took over the firm’s top role in the wake of the crisis. Now is the right time to make the new attitude of our brand visible to the outside world.” Speaking at the unveiling, VW sales chief Jurgen Stackmann said: “The brand is undergoing a fundamental transformation towards a future with a neutral emission balance for everyone. Chief operating officer Ralf Brandstätter calls it a “pivotal moment”, as significant as a new-car launch. Termed ‘New Volkswagen’, the design revamp goes far beyond a new logo. The firm estimates around 70,000 logos will be switched at more than 10,000 dealerships and service facilities in 154 countries.
The redesign is the work of VW design chief Klaus Bischoff, and will be rolled out across the firm's factories and dealerships in stages in the coming years. The firm has also introduced a new font, along with other changes. Aston Martin DBX now accounts for more than half of firm's salesĪs well, the logo will be accompanied by the new use of a 'floating line', and Volkswagen is introducing a new official female voice, and a 'sound logo' for use in television adverts.New car sales: UK records worst October since 1991.Toyota weathers chip crisis to post record quarterly earnings.Laura Schwab slams "toxic bro culture" at Rivian after dismissal.
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